Davis Lawyers were after a new look and wanted to tell the world that they were the number one specialists in their fields. In order to present Davis as an upper tier firm we knew that we had to create a visual identity that would show their audience a level of sophistication, expertise and panache that their previous visual identity systems had failed to do.
Royal Blue was chosen as the majority colour of the logotype for its classic nature, representing solidity, timelessness and distinction. While sky blue was used as an offset, adding contrast and dynamic nature to the logo mark. The logo mark diamond is used to express the high levels of quality that Davis strive to achieve.