Karl Adrian logo & visual identity system.
We at Karl Adrian Design are proud to announce our new Logo and Visual Identity System. After much thought and some procrastination, we knew it was time we listened to our own visual identity and branding design advice. We wanted to create a visual identity system that represents and reflects all the ideal elements, reasoning and belief systems we hold dear. Clean, Simple and elegant, yet strong, thoughtful and sincere is what we were looking to achieve.
A dark blue was used to enhance legibility when scaling and printing onto different substrates. The orange dot on the ‘i’ represents inspiration but also highlights our belief that individuality of ideas and personalities are something to be embraced. Two differing treatments of fonts for karl and adrian were used to act as an implied break while adding an extra dynamic.